Empowered Parenthood is a global, social enterprise and was born in August 2017 in Wellington, New Zealand by two creative and passionate Mama's, Claire Cardno and Michelle Pearson (now Deerheart), wanting to provide easily accessible, holistic, online antenatal education and a community built around it of people, perhaps wanting to tread a different path, supporting each other in the wild, amazing and tiring ride that is parenting. Having identified the need for natural leaning antenatal education, Empowered Parenthood provides Mamas and Papas readily available easily 'digestible' information and resources, anytime, anywhere.
The foundation of our ethos is parenting intuitively with love and kindness starting from pre-conception. We would like to help change the world one baby at a time by being part of an empowering movement that is supporting people to reclaim their bodies and health in general but especially around conception, pregnancy and birth.
Both founders are Mama’s AND birth workers and have immense interest in and are passionate about everything in the birth realm.
Since August 2019, Michelle has been heading the helm of EP and developed the new membership platform so people can get even more value out of our courses and resources.
Michelle started training to be a midwife in 2010, after an amazing birth experience with her first son (a natural breech birth at hospital) supported by a midwife who was a fabulous advocate in protecting her positive birth experience. That birth started her on the journey of researching and understanding that knowledge meant retaining power over her body and birthing process. This is why she chose the name ‘empowered birthing’ for her midwifery practice and why Claire and Michelle chose to continue the theme with this business (ad)venture.
Michelle had her second baby at home with the midwives watching on although there was some excitement and a hospital admission afterwards and then had her third baby recently at a new birth centre in the area - it's like a birth hotel - was super nice being spoilt with great food and care. Michelle believes in the innate power and potential of the body in terms of growing, birthing and nurturing babies and is a strong advocate for supporting Mamas and Papas (however the family is made up) non-judgmentally ensuring that they have all the right information together with risks and benefits for any decision making necessary in the parenting journey.