Our Story..

The Empowered Parenthood seed was planted in Wellington, New Zealand from the creative minds of Claire and Michelle.  Having identified a gap in the market for natural leaning antenatal education, it will provide Mamas and Papas easily accessible information and resources, anywhere, anytime.

Both founders are Mama’s and have immense interest in the world of pregnancy, birth and beyond.  Claire is a doula, birth photographer and social media guru and Michelle is a Registered Midwife.  

Both are fierce supporters of women gaining power through knowledge and are passionate advocates of the natural parenting journey.  However, this does not exclude or judge anyone for any informed decisions they make outside the natural realm.

Empowered Parenthood's vision is to provide holistic, evidence based information to parents all over the world. We want you to feel empowered in making informed choices, tapping in to your innate inner wisdom, intuition and given the skills to research and ask questions. No one cares more about your health or your family, more than you - we are just here to support and encourage you, while providing you tools on your journey. 


Meet the team..

Michelle - Midwife, Co-Founder, Mama

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Michelle started training to be a midwife in 2010, after an amazing birth experience with her first son (a natural breech birth at hospital) supported by a midwife who was a fabulous advocate in protecting her positive birth experience.  That pregnancy and birth started her on the journey of researching and understanding that knowledge meant retaining power over her body and birthing process.  This is why she chose the name ‘empowered birthing’ for her midwifery practice and why Claire and Michelle chose to continue the theme with this business (ad)venture.

Michelle had her second baby at home with the midwives watching on. There was some excitement and a hospital admission afterwards but you will be able to read about that in her birth story on the blog.  Michelle believes in women’s innate power and potential in terms of growing, birthing and nurturing babies and is a strong advocate for supporting Mamas and Papas non-judgmentally ensuring that they have all the right information together with risks and benefits for any decision making necessary in the parenting journey.  

Michelle met Claire when Claire was taking the first steps in her Mamahood journey. 


Claire - Content creator, Co-founder , Mama 


Claire is a creative, ambitious mother to one beautiful little girl after struggling with infertility for three years.  Due to various health challenges Claire began her journey to heal her health naturally. She started her YouTube channel on her journey, connecting with women all around the world - this sparked her passion for sharing a wealth of knowledge she accumulated on her path to empowering herself with understanding of her body and health. 

Claire is very passionate about encouraging women to take control of their health, body and fertility journey.  As a doula, Claire feels it’s very important for women to feel well prepared and empowered for their birthing adventure into motherhood and beyond. She regularly shares her motherhood journey via her YouTube channel.